Logo design, package design and overall brand design for Alma Loca Craft Beverages, a handcrafted tequila brand. The aim was to show true Mexican heritage and fun from an authentic one-of-one custom painting of skeletons enjoying mezcal tequila. The logo mark was created with a playful font incorporating skulls from the label for brand continuity. All flavored assets contain bright, vibrant colors to pop on shelf against competitors while also showing flavor appeal.